LACOSTE
FW 25_COMMERCIAL COLLECTION
IS: internship
WHERE: Paris
ABOUT: woven & jersey
WHEN: 2024
This collection is about the adventurer style of René Lacoste, inspired by his travels through France, between Paris and the southwest, the golf landscapes of Chantaco, and the exploration of the Pyrenees mountains. His journeys took him from urban visions to natural landscapes, transitioning from the last days of summer into the cold winter. René Lacoste was not only an explorer but also a tennis player and his tennis heritage followed him throughout his journey. The tennis graphic execution evolves from a summer mood into midwinter.
CHAPTER 1 ROTATION 1
In the first rotation, in terms of seasonality, the collection begins at the end of the summer days with delicate and lightweight fabrics. With this adventurous spirit, we combined comfort and practicality. Lightweight, outdoor outerwear protects against rain and wind, featuring waterproof technical parkas and a jersey capsule with playful graphics, technical prints, and embroidery.
CHAPTER 1 ROTATION 2
For the second rotation, our explorer is transitioning to a city-inspired look, and the wardrobe is reflecting this shift, moving from beachwear and outdoor styles to more work-ready and back-to-school silhouettes. We’ve mixed traditional styles with modern influences to create a fresh aesthetic, bringing a new dimension to our iconic tracksuit and reimagining Lacoste streetwear. We played with iconic heritage pieces as well as contemporary styles, updating the graphics for a special back-to-school edition, with refined techniques and rich details.
In the first rotation, we blent different layers for warmth. An elegant coat will suit the cold city, while a technical puffer is ideal for winter in the mountains. Our wardrobe will offer versatility with pieces like the mid-layer warmer and the 3-in-1 parka.
CHAPTER 2 ROTATION 1
"Tier 0" by Lacoste is a special re-edition of exclusive pieces from the brand's archives, spanning the 1960s, 70s, and 80s. This collection blends iconic vintage designs with contemporary updates, offering a fresh twist on timeless styles. Each piece captures the essence of Lacoste's heritage while reinterpreting it for today's fashion-forward audience, making it a unique fusion of past and present.
TIER - 0
